Senior Digital Content Strategist – Liverpool

A Digital Content Strategist is responsible for shaping digital content experiences, aligning them with brand standards and optimising for search and AI discoverability to enhance engagement. They will edit, optimise, and evaluate content and campaigns on a global website, collaborating with marketing teams worldwide to understand diverse audiences and meet strategic and commercial objectives. The role requires a solid understanding of SEO, content management, and digital marketing analytics, with strong organisational and communication skills. These professionals should be adept at using content management systems and analytics tools to measure and improve content performance. The position entails working within a digitally driven environment, emphasising innovation, data-driven decision making, and cross-functional teamwork.