Influencer Marketing Manager
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职位介绍
Lead the US influencer and creator partnerships program to support go-to-market and long-term brand vision.
Own end-to-end creator campaigns—from briefing to delivery and publishing—with a focus on authenticity and brand alignment.
Manage program budget and KPIs (reach, engagement, sentiment, share of voice, content quality) and report insights.
Identify, vet, onboard, and nurture creators for long-term ambassador programs that deepen over time.
Collaborate cross-functionally with PR, advertising, social, and creative teams to align initiatives with product launches and events.
Analyze performance, share learnings, and translate insights into scalable improvements for future campaigns.
Own end-to-end creator campaigns—from briefing to delivery and publishing—with a focus on authenticity and brand alignment.
Manage program budget and KPIs (reach, engagement, sentiment, share of voice, content quality) and report insights.
Identify, vet, onboard, and nurture creators for long-term ambassador programs that deepen over time.
Collaborate cross-functionally with PR, advertising, social, and creative teams to align initiatives with product launches and events.
Analyze performance, share learnings, and translate insights into scalable improvements for future campaigns.
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