Director of Marketing Analytics
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De functie
Based in San Mateo, this hybrid role requires in-office presence three days per week (Tue-Thu) to lead the data-driven marketing analytics function and drive growth.
Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS objectives, including forecasting, attribution, and ROI analysis.
Build and lead a high-performing team of marketing analysts and data scientists to extract actionable insights from complex datasets.
Partner with product, sales, and engineering to unify customer, product, and market data for enhanced growth opportunities and cross-functional impact.
Develop methodologies using AI, ML, and predictive analytics to improve marketing investments, dashboards, and executive decision-making.
Oversee data governance, security, and compliance, and present strategic insights to senior leadership while fostering analytics adoption across the organization.
Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS objectives, including forecasting, attribution, and ROI analysis.
Build and lead a high-performing team of marketing analysts and data scientists to extract actionable insights from complex datasets.
Partner with product, sales, and engineering to unify customer, product, and market data for enhanced growth opportunities and cross-functional impact.
Develop methodologies using AI, ML, and predictive analytics to improve marketing investments, dashboards, and executive decision-making.
Oversee data governance, security, and compliance, and present strategic insights to senior leadership while fostering analytics adoption across the organization.
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