Director of Marketing Analytics
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De functie
Lead the marketing analytics function in a fast-growing SaaS environment, shaping strategy, measurement, and optimization to accelerate growth.
Build and manage a high-performing team of analysts and data scientists delivering actionable insights from complex datasets.
Own multi-channel measurement, forecasting, attribution, and ROI analysis across digital, organic, paid, and ABM campaigns.
Collaborate with product, sales, and engineering to unify customer, product, and market data for growth opportunities.
Advance analytics by applying AI/ML, predictive analytics, and new data methodologies to improve marketing investment and outcomes.
Establish data governance, security, dashboards, KPI benchmarks, and executive storytelling to guide strategic priorities.
Build and manage a high-performing team of analysts and data scientists delivering actionable insights from complex datasets.
Own multi-channel measurement, forecasting, attribution, and ROI analysis across digital, organic, paid, and ABM campaigns.
Collaborate with product, sales, and engineering to unify customer, product, and market data for growth opportunities.
Advance analytics by applying AI/ML, predictive analytics, and new data methodologies to improve marketing investment and outcomes.
Establish data governance, security, dashboards, KPI benchmarks, and executive storytelling to guide strategic priorities.
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