Experiential Marketing Manager – Planning & Strategy
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De functie
Own day-to-day strategy and execution for key experiential initiatives, coordinating internal teams and external agency partners.
Develop insight-driven experiential strategies and integrated campaigns that connect across channels and business units.
Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results.
Monitor program performance, optimize tactics, and scale initiatives to maximize marketing impact.
Contribute to the overarching experiential strategy and drive a culture of innovation, collaboration, and continuous improvement.
Qualifications: Bachelor's in Business/Marketing/Communications; 5+ years in marketing with 3+ years in experiential marketing; strong communication, creativity, and problem-solving.
Develop insight-driven experiential strategies and integrated campaigns that connect across channels and business units.
Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results.
Monitor program performance, optimize tactics, and scale initiatives to maximize marketing impact.
Contribute to the overarching experiential strategy and drive a culture of innovation, collaboration, and continuous improvement.
Qualifications: Bachelor's in Business/Marketing/Communications; 5+ years in marketing with 3+ years in experiential marketing; strong communication, creativity, and problem-solving.
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