Manager, Social Media and Influencer Marketing
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The role
Lead the development and execution of social media and influencer marketing strategies to amplify the brand voice and drive fan engagement.
Plan and manage influencer campaigns, identify partners, negotiate terms, and coordinate with cross-functional teams to maximize impact.
Develop platform-specific content strategies for Instagram, TikTok, X/Twitter, Threads, YouTube, and leverage social listening to inform content.
Oversee the social media content calendar, publish posts that balance storytelling with business goals, and engage with fans in real time.
Track performance using analytics tools (Google Analytics, Emplifi, native platform analytics) and provide insights, optimization recommendations, and regular reporting.
Build and mentor a collaborative, innovative team culture; ensure adherence to brand voice, DEIB principles, and organization goals.
Plan and manage influencer campaigns, identify partners, negotiate terms, and coordinate with cross-functional teams to maximize impact.
Develop platform-specific content strategies for Instagram, TikTok, X/Twitter, Threads, YouTube, and leverage social listening to inform content.
Oversee the social media content calendar, publish posts that balance storytelling with business goals, and engage with fans in real time.
Track performance using analytics tools (Google Analytics, Emplifi, native platform analytics) and provide insights, optimization recommendations, and regular reporting.
Build and mentor a collaborative, innovative team culture; ensure adherence to brand voice, DEIB principles, and organization goals.
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