Event Marketing Manager
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The role
Own the end-to-end event marketing strategy for conferences, trade shows, and hosted events, aligned with GTM priorities. Identify, evaluate, and manage participation in industry events with booth strategy, sponsorships, speaking opportunities, and experiential activations. Partner with Sales, Demand Generation, and Product Marketing to ensure event goals translate into pipeline and revenue targets. Plan and execute all aspects of events, including timelines, budgets, logistics, vendors, pre-event promotion, and on-site execution, plus post-event follow-up. Develop event messaging and collateral in collaboration with Product Marketing to ensure consistent positioning and compelling attendee experiences. Measure ROI and performance, analyze outcomes, and continuously optimize formats, sponsorships, and engagement tactics to maximize impact.
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