Manager, Social & Influencer Measurement
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The role
Lead end-to-end measurement for Social, Influencer, and Community marketing, shaping how impact is defined and quantified.
Build and grow a high-performing analytics and data science team, setting priorities and coaching for impact.
Measure social-first initiatives across organic, paid, and earned channels, establishing scalable reporting and optimization metrics.
Translate signals like reach, engagement, sentiment, and influence into business outcomes (e.g., MAU, LTV, ARR) and guide investment decisions.
Partner with Marketing, Product, GTM, and Finance to drive decisions and ensure data quality, metric integrity, and scalable data foundations.
Champion AI-first workflows to accelerate insight generation while upholding rigor, ownership, and accountability.
Build and grow a high-performing analytics and data science team, setting priorities and coaching for impact.
Measure social-first initiatives across organic, paid, and earned channels, establishing scalable reporting and optimization metrics.
Translate signals like reach, engagement, sentiment, and influence into business outcomes (e.g., MAU, LTV, ARR) and guide investment decisions.
Partner with Marketing, Product, GTM, and Finance to drive decisions and ensure data quality, metric integrity, and scalable data foundations.
Champion AI-first workflows to accelerate insight generation while upholding rigor, ownership, and accountability.
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