Head of Marketing – Thatcham
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The role
The Head of Marketing oversees the development and execution of digital marketing strategies across SEO, PPC, website optimisation, lead generation, CRM, content, social media, customer retention, marketing automation, analytics, and brand campaigns. The role involves collaborating with senior leadership to build a marketing function aligned with business growth objectives, managing budgets and agencies, and delivering measurable commercial results. Candidates should have extensive B2B digital marketing experience, strong knowledge of SEO and PPC, and skills in website optimisation, CRM, and copywriting. A data-driven decision-making approach and experience within operational B2B sectors are preferred. This position offers the opportunity to shape strategic direction, innovate marketing approaches, and strengthen the company's digital presence in a growing environment.
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