SME Marketing Manager – Salford
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The role
The SME Marketing Manager at Bupa Place in Salford Quays oversees the development and execution of marketing strategies for the SME segment, aiming to enhance acquisition, retention, and growth. This role involves leading a small team, managing a substantial marketing budget, and delivering multichannel campaigns to optimise lead generation and campaign ROI. The manager collaborates with cross-functional teams including Product and Distribution to align marketing plans within regulatory frameworks. Candidates are expected to have proven B2B marketing experience, strong stakeholder influencing skills, and expertise in lead generation, CRM, and Martech stacks. The role demands both creative and commercial acumen, quick initiative implementation, and leadership development skills. The position offers hybrid working, with a focus on delivering measurable results and driving organisational success.
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