VP Global Marketing
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The role
Lead the development and global implementation of marketing strategy for two critical radiopharmaceutical brands. Define the global brand vision, scientific platform, positioning, and value proposition, and deliver core messaging, claims, and creative concepts. Build and provide global launch planning frameworks, market sequencing, and launch excellence tools for affiliates. Conduct global market research and competitive landscape analyses to identify unmet needs across regions. Set and manage global omnichannel and digital strategy, including unified web platforms and core campaigns. Oversee global KOL and stakeholder engagement, including scientific advisory boards and global congress participation. Create global promotional materials, templates, and core visual assets for local adaptation. Participate in commercial governance and ensure global plans align with regional execution, regulatory requirements, and compliance. Travel as needed (up to 50%) to support global launches and cross-functional collaboration.
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