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Data Scientist, Marketing

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The role

Define and monitor core marketing metrics to measure campaign and channel performance.
Deep dive into marketing data to generate actionable insights for leadership and strategy.
Develop hypotheses and design experiments or causal inference studies to quantify impact.
Identify opportunities to boost marketing effectiveness through audience targeting and messaging optimization.
Build scalable analytics foundations and promote data accessibility to foster a data-driven marketing culture.
Collaborate cross-functionally with marketing, product, and commercial teams to translate analyses into strategic roadmaps.

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