AVP, Marketing Platform Enablement Manager
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The role
Lead the deployment and enhancement of integrations between Adobe Workfront and key systems (Zeta, Coupa, Salesforce, Jira) and other marketing tools to enable seamless campaign execution.
Act as Product Owner to integrate generative AI platforms into marketing workflows, guiding AI-powered automations that streamline brief creation, metadata generation, content summaries, and governance.
Build and maintain robust Adobe Fusion workflows with strong logic, monitoring, and governance alignment across the platform.
Collaborate with MarTech and business leads to translate marketing process needs into scalable integration solutions and maintain comprehensive documentation and playbooks.
Lead beta testing for quarterly Workfront releases, monitor integration performance, ensure data stewardship, compliance, and risk management.
Drive continuous improvement by partnering with Data Insights and product teams to align metrics, dashboards, and enterprise reporting with platform capabilities.
Act as Product Owner to integrate generative AI platforms into marketing workflows, guiding AI-powered automations that streamline brief creation, metadata generation, content summaries, and governance.
Build and maintain robust Adobe Fusion workflows with strong logic, monitoring, and governance alignment across the platform.
Collaborate with MarTech and business leads to translate marketing process needs into scalable integration solutions and maintain comprehensive documentation and playbooks.
Lead beta testing for quarterly Workfront releases, monitor integration performance, ensure data stewardship, compliance, and risk management.
Drive continuous improvement by partnering with Data Insights and product teams to align metrics, dashboards, and enterprise reporting with platform capabilities.
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