Events and Digital Marketing Executive – Reading
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The role
An Events and Digital Marketing Executive coordinates and delivers B2B and B2C events, webinars and training programmes from planning through to execution and post-event evaluation. They manage event budgets, negotiate with suppliers, and oversee logistics to ensure seamless event delivery. The role involves developing project plans, sourcing venues and partners, and creating compelling event content in collaboration with marketing and design teams. They are responsible for executing marketing campaigns to boost attendance and engagement, managing communications and maintaining brand consistency across platforms. The candidate builds relationships with stakeholders, reviews contractual agreements and manages onsite logistics including merchandise and promotional activities. Additionally, they oversee website content, support digital marketing initiatives and monitor event performance to recommend enhancements.
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