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AI Content Strategy Lead

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The role

Bank of America is seeking an AI Content Strategy & Enablement Lead to define how content strategy, content marketing, and content experiences evolve in an AI-powered landscape. This role leads the Content Marketing Center of Excellence, partnering with digital, SEO, marketing strategy, social, analytics, and more to drive programme outcomes and content experiences across the consumer line of business. The ideal candidate combines strategic thinking with hands-on execution, guiding teams through various projects and initiatives related to content and AI integration. Successful applicants will possess strong leadership and expertise in content management, digital marketing, and AI applications, working in a collaborative technical environment. This position requires excellent communication skills, strategic foresight, and the ability to lead cross-functional teams.

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