Influencer Marketing Manager
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The role
Lead the development and execution of influencer marketing strategies to drive brand goals and maximize ROI.
Identify, engage, and manage creators directly or via agencies while negotiating contracts and budgets.
Ensure campaigns align with brand guidelines, timelines, and cross-functional requirements across digital, websites, and CRM.
Monitor performance using analytics and KPI reporting, integrating with CRM and marketing platforms.
Oversee agency partnerships, onboarding of external partners, and budget governance for influencer activities.
Stay ahead of emerging trends in gaming and entertainment, translating insights into innovative collaborations.
Identify, engage, and manage creators directly or via agencies while negotiating contracts and budgets.
Ensure campaigns align with brand guidelines, timelines, and cross-functional requirements across digital, websites, and CRM.
Monitor performance using analytics and KPI reporting, integrating with CRM and marketing platforms.
Oversee agency partnerships, onboarding of external partners, and budget governance for influencer activities.
Stay ahead of emerging trends in gaming and entertainment, translating insights into innovative collaborations.
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