Influencer Marketing Growth Manager (Acquisition Marketing)
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The role
Lead the development and scale of an influencer marketing program as a growth engine for customer acquisition.
Identify, recruit, and activate micro- and macro-influencers who align with brand values.
Own contract negotiations and define scope, timelines, and deliverables with talent and agencies.
Analyze performance and ROI, track key metrics, and optimize campaigns to drive conversions.
Develop content strategies for branded social channels and execute timely, scalable campaigns.
Collaborate cross-functionally to maintain authentic brand voice while growing followers and engagement.
Identify, recruit, and activate micro- and macro-influencers who align with brand values.
Own contract negotiations and define scope, timelines, and deliverables with talent and agencies.
Analyze performance and ROI, track key metrics, and optimize campaigns to drive conversions.
Develop content strategies for branded social channels and execute timely, scalable campaigns.
Collaborate cross-functionally to maintain authentic brand voice while growing followers and engagement.
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