Copywriter – Newcastle upon Tyne
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The role
A copywriter in Newcastle upon Tyne is responsible for developing diverse copy options for A/B testing across lifecycle communications, including push notifications and emails, to enhance user engagement and retention. They review and create website, UX, transactional emails, and marketing content ensuring clarity and consistency. The role involves collaborating with cross-functional teams to establish a unified tone-of-voice document with practical examples for various customer touchpoints. Additionally, the copywriter supports short-term initiatives like homepage content, making sure copy aligns with brand standards. Candidates should have strong copywriting skills with attention to detail and experience in UX, email, and marketing communications is preferred. The position offers an opportunity to influence category strategies within a growing e-commerce environment.
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