Digital Content Strategist
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The role
Own and drive a unified digital content strategy across web properties to improve discoverability and user value.
Identify audience intent and plan topics, conducting data-driven audits to uncover gaps and opportunities.
Collaborate with Product Marketing, Campaigns, Newsroom, and Web Strategy to align content with strategic priorities.
Lead content creation, optimization, and information architecture to guide users from discovery to conversion.
Develop and maintain a content calendar aligned with launches and marketing initiatives.
Analyze performance and AI discoverability to continuously improve content effectiveness and the customer experience.
Identify audience intent and plan topics, conducting data-driven audits to uncover gaps and opportunities.
Collaborate with Product Marketing, Campaigns, Newsroom, and Web Strategy to align content with strategic priorities.
Lead content creation, optimization, and information architecture to guide users from discovery to conversion.
Develop and maintain a content calendar aligned with launches and marketing initiatives.
Analyze performance and AI discoverability to continuously improve content effectiveness and the customer experience.
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