Senior Influencer Marketing Manager
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The role
Drive customer growth and brand engagement by building and scaling performance influencer initiatives and the affiliate program.
Develop and own a high-volume network of micro and mid-tier creators across Instagram, TikTok, and YouTube who authentically reflect luxury brand values.
Own strategy, execution, and optimization across performance influencer and affiliate channels to meet ambitious ROI targets.
Collaborate with Marketing, Brand, and Merchandising to align influencer activity with product launches and major promotions.
Analyze creator and affiliate performance data, identify trends, and implement data-driven optimizations to improve ROI.
Deliver clear performance reporting and insights to leadership and stakeholders while monitoring competitive activity.
Develop and own a high-volume network of micro and mid-tier creators across Instagram, TikTok, and YouTube who authentically reflect luxury brand values.
Own strategy, execution, and optimization across performance influencer and affiliate channels to meet ambitious ROI targets.
Collaborate with Marketing, Brand, and Merchandising to align influencer activity with product launches and major promotions.
Analyze creator and affiliate performance data, identify trends, and implement data-driven optimizations to improve ROI.
Deliver clear performance reporting and insights to leadership and stakeholders while monitoring competitive activity.
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