Senior Influencer Marketing Manager
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The role
Based in Austin, TX, the Senior Influencer Marketing Manager will lead and execute influencer strategies to boost brand visibility and customer acquisition.
Identify, recruit, and manage relationships with influencers, creators, and brand ambassadors across Instagram, YouTube, TikTok, and more.
Lead negotiation and contracting with influencers, ensuring alignment with brand objectives and compliance with legal guidelines.
Collaborate with creative and content teams to develop impactful campaigns, including product launches, seasonal promotions, and brand partnerships.
Analyze performance metrics and campaign ROI using tools like Mavrck and Later Influencer to optimize future efforts.
Manage the influencer marketing budget, monitor trends, and report insights to stakeholders to drive cross-functional alignment and ROI.
Identify, recruit, and manage relationships with influencers, creators, and brand ambassadors across Instagram, YouTube, TikTok, and more.
Lead negotiation and contracting with influencers, ensuring alignment with brand objectives and compliance with legal guidelines.
Collaborate with creative and content teams to develop impactful campaigns, including product launches, seasonal promotions, and brand partnerships.
Analyze performance metrics and campaign ROI using tools like Mavrck and Later Influencer to optimize future efforts.
Manage the influencer marketing budget, monitor trends, and report insights to stakeholders to drive cross-functional alignment and ROI.
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