Paid Social Content Strategy Manager
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The role
Own end-to-end paid social content strategy across Meta, TikTok, YouTube, and programmatic channels to meet performance goals.
Collaborate with growth marketing, creative, and brand teams to translate data into compelling content with ROI in mind.
Develop and manage an inventory of brand, UGC, and creator content with ongoing ROI evaluation.
Lead creative testing cycles and build messaging roadmaps to optimize ad performance and reduce fatigue.
Plan content for product launches, seasonal campaigns, and evergreen funnels while staying ahead of platform trends.
Leverage audience personas and first-party data to inform strategy and align with performance metrics and affiliate content.
Collaborate with growth marketing, creative, and brand teams to translate data into compelling content with ROI in mind.
Develop and manage an inventory of brand, UGC, and creator content with ongoing ROI evaluation.
Lead creative testing cycles and build messaging roadmaps to optimize ad performance and reduce fatigue.
Plan content for product launches, seasonal campaigns, and evergreen funnels while staying ahead of platform trends.
Leverage audience personas and first-party data to inform strategy and align with performance metrics and affiliate content.
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