Marketing Director
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The role
This is an onsite role based in King of Prussia, PA, leading the development and execution of integrated orthopedic marketing strategies.
Own product marketing, messaging, and positioning to drive clinical adoption and revenue growth.
Conduct market research, evaluate trends, and develop pricing, segmentation, and market-entry plans.
Oversee digital marketing efforts including website optimization, SEO, content, email, social media, and paid campaigns.
Collaborate with sales and product teams to create compelling collateral, trainings, and event materials.
Establish and monitor KPIs, ensure regulatory compliance, and manage brand consistency across channels.
Own product marketing, messaging, and positioning to drive clinical adoption and revenue growth.
Conduct market research, evaluate trends, and develop pricing, segmentation, and market-entry plans.
Oversee digital marketing efforts including website optimization, SEO, content, email, social media, and paid campaigns.
Collaborate with sales and product teams to create compelling collateral, trainings, and event materials.
Establish and monitor KPIs, ensure regulatory compliance, and manage brand consistency across channels.
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