Head of Brand & Product Marketing – Liverpool
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The role
The Head of Brand & Product Marketing in Liverpool oversees the development and execution of brand strategies and product propositions that support business growth. This position is responsible for leading the brand and product marketing team to implement integrated campaigns, define target audiences, and manage go-to-market plans. They will work closely with product development and sales teams to ensure alignment and maximise market impact. The role requires strong leadership skills, strategic thinking, and experience with marketing digital tools and analytics. Technical skills in branding, marketing strategy, and campaign management are essential for success in this role. The candidate should be adept at building scalable marketing models and fostering cross-functional partnerships.
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