Copywriter
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The role
The Copywriter produces compelling, audience-focused content across multiple platforms, translating strategic concepts into engaging copy for campaigns and brand activities. They develop social-first messaging, hooks, and platform-native content, contributing ideas from the initial concept to completion. Collaboration with designers, strategists, and stakeholders ensures creative work aligns with campaign goals. The role involves balancing quick-turnaround social content with longer-term campaign projects, requiring excellent multitasking skills. A strong portfolio demonstrating campaign, advertising, and multi-channel content is essential, along with proven social copywriting expertise. Knowledge of tone of voice, audience engagement, and content best practices is vital in this creative freelance or in-house environment.
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