Director of Social Media
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The role
Own and execute a holistic social media strategy across Facebook, Instagram, TikTok, Twitter/X, and emerging channels for a dynamic snacks portfolio.
Lead breakthrough content development and editorial planning to boost brand equity and cultural relevance.
Direct community management and social listening to drive engagement and inform strategy.
Partner with the paid media team to design and optimize efficient social campaigns.
Own analytics and reporting across all channels, turning data into insights and action.
Build and mentor a high-performing, inclusive team and evangelize social within the organization.
Lead breakthrough content development and editorial planning to boost brand equity and cultural relevance.
Direct community management and social listening to drive engagement and inform strategy.
Partner with the paid media team to design and optimize efficient social campaigns.
Own analytics and reporting across all channels, turning data into insights and action.
Build and mentor a high-performing, inclusive team and evangelize social within the organization.
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