Editorial Lead
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The role
The Editorial Lead at Birmingham City Football Club manages the club’s written voice across digital and print channels, including websites, apps, and campaigns. They develop engaging copy for storytelling, launches, and seasonal activities while maintaining brand tone and consistency. The role involves creating football stories, supporting marketing and PR efforts, and ensuring content is fan-focused, SEO-optimised, and aligned with the club’s messaging. Collaboration with creative, marketing, and commercial teams is essential to deliver high-quality content on time, while monitoring performance to inform future strategies. The candidate should possess strong storytelling skills, digital awareness, stakeholder management ability, and experience in sports or related industries.
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