Influencer Manager
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The role
An influencer manager manages planning, execution, and delivery of influencer marketing campaigns, focusing on influencer sourcing, relationship management, and content logistics. They maintain accurate influencer records, oversee campaign performance data, and support reporting and insights generation. The role involves negotiating with creators and agencies, ensuring compliance with campaign budgets and contracts. Collaboration with internal teams like creative, strategy, and media is essential to align campaign outputs with marketing goals. Strong organisational skills, a proactive approach, and a deep understanding of social platform trends are crucial for success. The position requires familiarity with influencer marketing tools and an interest in creator culture, social media developments, and emerging digital trends.
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