Creative Content Strategist – Leeds

The role involves conducting market and consumer research to understand UK skincare and wellness trends, developing creative content strategies tailored to the local audience, and creating concepts for paid and organic campaigns across multiple digital channels. The strategist will support testing and optimisation of creative assets through data analysis to improve performance metrics such as CTR, ROAS, and CPA. Managing creative projects from conception to delivery, they will coordinate with various content creators and ensure all material aligns with brand and regional standards. The position requires strong analytical skills, experience in digital advertising, and a deep understanding of consumer psychology. They will also stay abreast of platform trends and content best practices to continually enhance campaign effectiveness.