Digital PR Manager – Edinburgh

A Digital PR Manager within the PR and Communications team will lead digital-first PR strategies that enhance brand visibility, reputation, and customer engagement. They will develop and execute integrated campaigns to generate media coverage aligned with business objectives, identify newsworthy stories, and manage agency relationships. The role involves monitoring digital trends, managing reputational risks, and collaborating with digital, content, SEO, and marketing teams to amplify campaign impact. They will measure campaign effectiveness, manage budgets, and support broader communications initiatives for the organisation. The ideal candidate will have experience in digital PR, strong stakeholder management skills, and a good understanding of digital media and search trends. They should be capable of acting as a trusted communication advisor with a focus on reputation management.