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Influencer & Community Manager - Weybridge

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The role

The Influencer & Community Manager at P&G in Weybridge oversees influencer partnerships, content creation, and community engagement, ensuring brand relevance and consumer advocacy across platforms like TikTok, Instagram, YouTube, and Reddit. This role includes managing end-to-end campaigns from talent identification to performance analysis and optimisation, as well as monitoring social conversations and trends for actionable insights. The manager collaborates with Brand and Creative teams to develop social-focused content strategies and integrate influencer and user-generated content within the brand ecosystem. They are responsible for ensuring all content complies with brand and platform regulations, maintaining a safe and engaging community environment. The position requires a strong understanding of creator culture, platform dynamics, and analytics tools, with excellent communication skills for multi-stakeholder environments. Candidates should demonstrate experience in social media marketing, influencer campaigns, and digital analytics, along with a passion for consumer brands and a keen awareness of emerging trends and creators.

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