Interim Senior Digital Marketing Manager - 6 month contract
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The role
Senior Interim Digital Marketing Manager responsible for end-to-end digital acquisition across priority audiences.
Own the full funnel from awareness to qualified enquiry, designing journeys that balance volume, quality, cost and care.
Lead website performance, accessibility, governance, and continuous optimisation of IA, landing pages and enquiry flows.
Drive conversion improvements using GA4, heatmaps, A/B testing and CRM insights; oversee paid media budgets and agency partners.
Balance paid and organic investment with SEO and organic growth strategies; collaborate with CRM and data teams to track journeys beyond the click.
Hybrid six-month role with potential extension, requiring experience in regulated or safeguarding contexts and recruitment-focused campaigns.
Own the full funnel from awareness to qualified enquiry, designing journeys that balance volume, quality, cost and care.
Lead website performance, accessibility, governance, and continuous optimisation of IA, landing pages and enquiry flows.
Drive conversion improvements using GA4, heatmaps, A/B testing and CRM insights; oversee paid media budgets and agency partners.
Balance paid and organic investment with SEO and organic growth strategies; collaborate with CRM and data teams to track journeys beyond the click.
Hybrid six-month role with potential extension, requiring experience in regulated or safeguarding contexts and recruitment-focused campaigns.
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