Smart Buildings Product Marketing Manager
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The role
The Smart Buildings Product Marketing Manager is responsible for developing and refining product positioning, creating compelling messaging, and executing go-to-market strategies for innovative SaaS and software platforms in the smart building sector. They act as a bridge between product management, sales, marketing, and customer success teams, translating technical capabilities into clear business benefits to enhance market presence and drive revenue growth. The role involves conducting market research, supporting sales enablement with collateral and training, and managing market intelligence to inform product development. Additionally, they will develop digital content, capture customer success stories, and participate in industry forums to promote thought leadership. Success in this position depends on strong stakeholder management, analytical skills, and experience with enterprise software or SaaS marketing in a cross-functional environment. The candidate should have a strategic mindset with hands-on execution capabilities, supporting product launches and customer engagements globally.
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