Digital Copywriter

A digital copywriter in Manchester is responsible for producing compelling content across web, email, paid media, and campaigns, working with SEO, performance, and creative teams. They craft web, SEO, email, automation, and paid media copy, including landing pages, blogs, metadata, and ads, ensuring on-brand and channel-optimised messaging. The role involves managing content for customer lifecycle stages, conducting A/B tests, and utilising AI tools for personalised content at scale. The copywriter monitors key performance metrics such as conversion rates, engagement, and organic traffic to optimise content strategies. They should possess strong writing skills, knowledge of digital marketing, SEO, and experience with content optimisation tools. This position requires adaptability to different formats and a commercial approach to content creation, working within a fast-paced environment.