Principal Data Analyst – West Midlands

The Principal Data Analyst leads key data analysis initiatives across organisational and client programmes, establishing standards for data quality, governance, visualisation, and documentation. The role involves collaborating with multidisciplinary teams including data, AI, software engineering, product, QA, and delivery to develop practical solutions that generate value for clients and end users. Responsibilities include managing data analysis efforts, designing scalable data products such as dashboards and reports, and translating data into strategic business recommendations for senior stakeholders. The job also requires championing ethical data use, overseeing data quality assurance, and developing analytical capabilities within teams. Essential skills involve extensive experience in data analysis in complex environments, expertise in statistical techniques and data management, and strong stakeholder management skills. Desirable skills include experience with BI platforms, SQL, Python/R, cloud platforms, and contribution to data strategy and governance frameworks. Success is measured by the adoption of analysis standards, decision-making supported by reliable data, and the delivery of scalable data products that provide measurable business value.