Manager, Marketing Strategy - Influencers
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The role
Own and refine the overall influencer marketing strategy across paid and organic programs.
Plan, execute, and optimize paid influencer campaigns and events tied to new title launches and major sales periods.
Source and evaluate influencers, manage relationships with content creators and agencies, and brief creatives for campaigns.
Develop measurement frameworks and dashboards with analytics teams to define KPIs and drive data-driven improvements.
Collaborate with marketing, communications, and product teams to align influencer activity with brand strategy and creative platforms.
Stay ahead of trends in gaming and internet culture, translating insights into actionable influencer activations.
Plan, execute, and optimize paid influencer campaigns and events tied to new title launches and major sales periods.
Source and evaluate influencers, manage relationships with content creators and agencies, and brief creatives for campaigns.
Develop measurement frameworks and dashboards with analytics teams to define KPIs and drive data-driven improvements.
Collaborate with marketing, communications, and product teams to align influencer activity with brand strategy and creative platforms.
Stay ahead of trends in gaming and internet culture, translating insights into actionable influencer activations.
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