Growth Marketing Manager

The Growth Marketing Manager role involves developing and executing data-driven marketing strategies to enhance lead generation, customer acquisition, and revenue within Wesleyan's medical division. The position manages multi-channel campaigns across paid search, social media, email, SEO, and other digital channels to optimise performance and maximise return on investment. Responsibilities include analysing campaign data, identifying new growth opportunities, and working collaboratively with sales, product, CRM, and external agencies to create engaging marketing initiatives. The role requires a strong understanding of digital marketing channels, performance metrics, and experience with A/B testing. Success is measured through KPI monitoring, performance reporting, and contribution to long-term business growth. The ideal candidate has proven experience in growth or digital marketing, excellent stakeholder management skills, and a proactive approach to innovation.