Digital Marketing Executive
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The role
Plan, brief, and execute digital campaigns across Paid Social, Google Ads, Amazon Ads, Influencer, and Retail Media.
Collaborate with external agencies and internal stakeholders while ensuring alignment with global media guidelines.
Drive full-funnel performance, balancing brand awareness with activation to influence sales and revenue.
Monitor and optimise campaigns using GA4, Meta Business Manager, Amazon, and analytics to identify high-performing audiences and content.
Support budget allocation and evolving retail media strategy, including in-store and retailer platform activity.
Work cross-functionally with Sales, Ecommerce, and Finance to link digital activity to business results.
Collaborate with external agencies and internal stakeholders while ensuring alignment with global media guidelines.
Drive full-funnel performance, balancing brand awareness with activation to influence sales and revenue.
Monitor and optimise campaigns using GA4, Meta Business Manager, Amazon, and analytics to identify high-performing audiences and content.
Support budget allocation and evolving retail media strategy, including in-store and retailer platform activity.
Work cross-functionally with Sales, Ecommerce, and Finance to link digital activity to business results.
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