Web Experience & Digital Content Strategist
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The role
The Web Experience & Digital Content Strategist ensures the university’s digital presence is future-ready and aligned with its mission.
Leads content design, AI search optimization, and web experience improvements to boost student recruitment and engagement.
Collaborates with admissions, academic and creative teams to create integrated content experiences across web and digital channels.
Monitors AI-driven search performance, implements structured data, FAQs, and conversational copy to increase discoverability.
Conducts keyword and audience research, translates findings into actionable insights, and develops dashboards to demonstrate ROI.
Stays ahead of AI, SEO, and digital marketing trends while upholding brand voice and the institution’s values in all storytelling.
Leads content design, AI search optimization, and web experience improvements to boost student recruitment and engagement.
Collaborates with admissions, academic and creative teams to create integrated content experiences across web and digital channels.
Monitors AI-driven search performance, implements structured data, FAQs, and conversational copy to increase discoverability.
Conducts keyword and audience research, translates findings into actionable insights, and develops dashboards to demonstrate ROI.
Stays ahead of AI, SEO, and digital marketing trends while upholding brand voice and the institution’s values in all storytelling.
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