Digital Marketing Specialist

Plan, execute, and optimize digital marketing campaigns across channels (social, search, display, and email) to drive leads and brand visibility. Create and edit engaging video content and visual assets to support campaigns and product launches. Manage content calendars, social media accounts, and community engagement with a data-driven approach. Perform analytics, track KPIs, and prepare performance reports with insights to inform strategy. Collaborate with design and product teams to ensure consistent messaging and creative quality. Implement SEO and optimization strategies, A/B testing, and marketing automation to improve conversions.