Marketing Communications Manager – Glasgow
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The role
A marketing communications manager is responsible for developing and executing comprehensive communication strategies to enhance brand visibility and engagement. The role involves collaborating with cross-functional teams to align marketing initiatives with business objectives, creating marketing assets, and leading digital marketing efforts including SEO and social media. Monitoring and analysing campaign performance using key performance indicators is essential for continuous improvement. Candidates should have experience in the life sciences or testing services industry, strong analytical skills, and creative thinking ability. Effective communication and stakeholder relationship skills are necessary to succeed in this position. The role requires technical knowledge of marketing tools and methods, with a focus on measurable commercial impact.
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