Sr. Manager, Brand Partnerships & Influencer
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The role
Lead the development and execution of strategic brand partnerships and influencer programs to expand brand reach, drive cultural relevance, and amplify integrated campaigns.
Own the long-term partnership roadmap across key categories and evaluate opportunities to elevate brand relevance.
Manage and scale influencer programs, define scalable engagement models, and identify emerging creators aligned with brand positioning.
Collaborate with Integrated Campaign, Social, PR, and Business teams to embed partnerships into briefs and activations.
Define success metrics, track ROI, deliver executive-ready reporting, and optimize strategy based on data.
Lead and develop one direct report while fostering cross-functional collaboration and operational rigor.
Own the long-term partnership roadmap across key categories and evaluate opportunities to elevate brand relevance.
Manage and scale influencer programs, define scalable engagement models, and identify emerging creators aligned with brand positioning.
Collaborate with Integrated Campaign, Social, PR, and Business teams to embed partnerships into briefs and activations.
Define success metrics, track ROI, deliver executive-ready reporting, and optimize strategy based on data.
Lead and develop one direct report while fostering cross-functional collaboration and operational rigor.
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