Senior Director, Brand & Marketing
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The role
Lead the organization's brand strategy and multi-channel marketing programs to raise awareness, engagement, and loyalty across students, families, staff, and donors.
Develop and implement a cohesive brand framework informed by market insights, with a focus on immediate marketing priorities and long-term growth.
Oversee marketing strategy for growth initiatives, ensuring targets, timelines, and measurable ROI.
Build and mentor a high-performing Marketing team; foster collaboration, accountability, and inclusive culture while partnering with internal teams and external agencies.
Leverage data, analytics, and marketing technology (CRM, marketing automation, SEO/SEM) to optimize campaigns and inform strategy; explore new channels and formats, including AI-enabled tools.
Communicate performance to executive leadership with clear ROI, impact, and actionable insights; align marketing with enterprise-wide goals and donor engagement, enrollment growth.
Develop and implement a cohesive brand framework informed by market insights, with a focus on immediate marketing priorities and long-term growth.
Oversee marketing strategy for growth initiatives, ensuring targets, timelines, and measurable ROI.
Build and mentor a high-performing Marketing team; foster collaboration, accountability, and inclusive culture while partnering with internal teams and external agencies.
Leverage data, analytics, and marketing technology (CRM, marketing automation, SEO/SEM) to optimize campaigns and inform strategy; explore new channels and formats, including AI-enabled tools.
Communicate performance to executive leadership with clear ROI, impact, and actionable insights; align marketing with enterprise-wide goals and donor engagement, enrollment growth.
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