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Social Media & Influencer Manager Florida Cluster

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The role

Develop and execute a unified social media and influencer strategy for the Florida cluster, aligning with marketing goals and business objectives.
Plan, run, and optimize organic campaigns and influencer partnerships across Instagram, TikTok, YouTube, Facebook, and X.
Identify, engage, and manage creators using CreatorIQ and Dash Social, building long-term, value-driven relationships.
Oversee the internal Content Creator Program, coordinate influencer visits, gifting, budgets, and VIP experiences with cross-functional teams.
Publish and amplify creator-generated content, ensure proper tagging/crediting, and deliver weekly performance insights.
Lead community management, monitor trends, collaborate with Performance Marketing, PR, and Global Brand teams, and adapt strategies to stay competitive.

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