Growth Marketing Manager - Great Stretton
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The role
The Growth Marketing Manager at Blue Light Card is responsible for planning and executing marketing campaigns to attract small independent retailers, utilising channels such as Meta, TikTok, LinkedIn, and Google. They develop audience segmentation, messaging, and testing strategies, building an experimentation roadmap to optimise campaigns and scale successful activities. The role involves collaborating with teams like Product, Data, CRM, and Sales to align initiatives with business priorities and applying AI tools to improve learning and outcomes. A strong background in demand generation, campaign management, and analytics is essential to interpret data and guide decision-making. The position involves using platforms like HubSpot for lead management and reporting, with a focus on funnel metrics to drive growth and efficiency.
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