PR Manager
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The role
The PR Manager oversees client service accounts by developing creative, newsworthy campaigns aligned with client strategies. They use insights from backlink profiles, competitor research, and LLM analysis to shape informed PR strategies that acquire high-quality media placements. The role involves managing campaigns, client communication, and team workflow, ensuring effective delivery and quality assurance. The manager acts as a client-facing consultant, presenting ideas and updates, and leveraging tools like Ahrefs, MuckRack, and Google Workspace to optimise campaign outcomes. They contribute to new business pitches, produce high-quality content, and support campaign reporting to demonstrate outcomes and search impact. The role demands a strategic, results-driven mindset with strong organisational and analytical skills to thrive across diverse industry sectors.
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