Senior Specialist, Influencer Marketing
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The role
Lead and optimize influencer campaigns and ambassador initiatives to drive brand awareness, affinity, and product consideration through creator partnerships and gifting. Own strategy development, calendar management, budget oversight, and cross-functional coordination across Legal, Creative, Social, Product, CRM, and external agencies. Manage end-to-end campaigns: casting, briefs, product seeding, travel logistics, content approvals, performance reporting, and optimization based on insights. Oversee the ambassador program (Creator Suite), building a thriving community and nurturing relationships; supervise an Associate Specialist role dedicated to program execution. Ensure FTC-compliant content, brand alignment, and risk management with creators, agencies, and vendors through contract negotiations. Deliver robust insights via data analysis, testing, and reporting; collaborate with cross-functional teams to maximize ROI and cross-channel impact.
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