Associate Manager, PR, Influencer & Digital Capabilities
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The role
This role is an individual contributor that blends creative leadership with systems-building to shape earned storytelling and creator partnerships.
Own the day-to-day earned media strategy, nurture relationships with media and cultural voices, and partner with agencies to deliver standout moments.
Integrate influencer storytelling with PR, establish measurement and ROI frameworks, and manage always-on and tentpole programs.
Act as a capability builder by developing playbooks, frameworks, and scalable digital models that move ideas from concept to cultural moment.
Collaborate with cross-functional teams and global partners to ensure earned and influencer efforts are integrated into broader plans.
Lead agency partnerships with clarity and accountability while thriving in a hybrid, fast-paced environment.
Own the day-to-day earned media strategy, nurture relationships with media and cultural voices, and partner with agencies to deliver standout moments.
Integrate influencer storytelling with PR, establish measurement and ROI frameworks, and manage always-on and tentpole programs.
Act as a capability builder by developing playbooks, frameworks, and scalable digital models that move ideas from concept to cultural moment.
Collaborate with cross-functional teams and global partners to ensure earned and influencer efforts are integrated into broader plans.
Lead agency partnerships with clarity and accountability while thriving in a hybrid, fast-paced environment.
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