Data Scientist Senior Advisor
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The role
Be the strategic data partner to influence business decisions through deep-dive analytics.
Gather and preprocess marketing data from multiple sources to ensure quality and consistency.
Design and implement Bayesian Marketing Mix Models to quantify the incremental impact of channels on KPIs.
Develop priors and leverage hierarchical Bayesian frameworks to model data across geographies, products, and time.
Create visualizations and dashboards to communicate insights to cross-functional teams and leadership.
Collaborate with go-to-market and data platform teams; maintain custom libraries and ensure reproducible artifacts with version control.
Gather and preprocess marketing data from multiple sources to ensure quality and consistency.
Design and implement Bayesian Marketing Mix Models to quantify the incremental impact of channels on KPIs.
Develop priors and leverage hierarchical Bayesian frameworks to model data across geographies, products, and time.
Create visualizations and dashboards to communicate insights to cross-functional teams and leadership.
Collaborate with go-to-market and data platform teams; maintain custom libraries and ensure reproducible artifacts with version control.
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