Campaign Specialist, Influencer & Paid Social | TikTok Shop

Contribute to strategy development and post-campaign insights for influencer, content, and brand initiatives. Set up, manage, and optimize paid media campaigns across platforms (TikTok Shop, Facebook, Instagram) with clear KPIs. Support influencer sourcing, onboarding, and casting to maximize budget efficiency and performance through pricing benchmarks and creative rationale. Educate influencers on tools, platform capabilities, and product solutions to improve collaboration and outcomes. Develop client-facing and internal reports by analyzing social and performance data to inform decisions. Coordinate with multiple departments to manage assets and deliverables, serving as a subject matter expert in influencer and paid media efforts.